This book covers:
Gaining insights through data
How to talk to customers without breaking the bank
What to do with the info you find out!
Basic UX tools and prototyping
Basic usability testing tools
Tracking the success of your designs
About the book:
Split into four sections based on the IDEO Circular Design Process
Released May 2017
With a focus on techniques that require little in the way of capital, this book will give you ideas that you can get into action, budget or no budget.
This is useful for those just getting started, particularly in the ‘UX team of one’ environments … hey, you don’t even need to have ‘UX’ in your job title to benefit from this book. Just as suitable for business analysts, developers or product managers who want to get a feel for some design techniques to enhance the work they do.